Vancouver Humane Society pleased Bell not sponsoring Calgary Stampede

CALGARY— Telecommunication giant Bell Canada is not sponsoring any rodeo events at the Calgary Stampede this year and an animal welfare group says it believes its campaigning had something to do with the move.

The Vancouver Humane Society launched an e-campaign in June 2011, urging the public to demand Bell (TSX: BCE) stop sponsoring the rodeo. The campaign included a pre-written letter that could be sent to Bell chief executive George Cope.

The society says more than 1,200 people had participated before the page was taken down last Friday when the group learned of Bell’s change.

“To us, it’s a significant change,” said humane society spokesman Peter Fricker.

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